Diagnostics
Who will book the test?
Explore referral routes, existing services and the prices buyers will compare you with.
Your next decision
Which facilities and customer groups should we approach first?
← All practicesHealth / African markets
Health businesses. Real decisions.
Care matters.
So does
the model.
Who needs your service? Who will pay?
We research the market so you can build the business.
Free research for African startups.
Find your next question
A service.
A customer.
A way to reach them.
Explore the decisions behind diagnostics, care teams, women’s health and pharmacy supply.
Care teams
Find the first buyer.
Compare provider networks, service models and the organisations that could fund a pilot.
Your next decision
Who might pay to try our service?
Women’s health
Understand unmet demand.
Investigate the services people use, the barriers they face and the gaps in available evidence.
Your next decision
Which needs could our service address, and what evidence supports that choice?
Pharmacy & supply
Reach the right facilities.
Trace purchasing requirements, distributor relationships and the terms of supplying a clinic.
Your next decision
What would we need to supply a clinic, and how long could it take?
Follow the budget
The user and
the buyer.
A patient, employer or insurer may make different buying decisions. Choose a payer to see what we investigate.
The payer
Patient
The person receiving care.
- What we investigate
- The price a person actually pays, how often they need the service, and what alternatives they can reach.
The payer
Employer
A benefit someone buys.
- What we investigate
- Who owns the benefits budget, who chooses the provider, and what a paid pilot would need to demonstrate.
The payer
Insurer
The terms behind coverage.
- What we investigate
- Which services are covered, how a provider joins the network, and how reimbursement is handled.
The payer
Ministry
The route through procurement.
- What we investigate
- Which public body holds the budget, which list a supplier must join, and when the buying cycle opens.
The payer
Donor
A programme with its own rules.
- What we investigate
- The programme’s mandate, the organisation making the purchase, and the funding period behind it.
What you get back
Research for
your next move.
A clearer market picture
Customer groups, existing services and gaps worth investigating.
A view of your buyers
Who makes the decision, what they need and how they buy.
Options with evidence
The findings behind your choices, with unanswered questions made clear.
Free research for African startups
More time for
the business of care.
Send us the question holding up your next move. We’ll arrange a call, agree on the scope and build your research team.
Send your questionTypically about a month, depending on the question.