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Financial Services / African markets

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your next move.

Which market? Which partner? What price?
We find the evidence behind your next decision.

Bring us your question.

Free research. More time to build.

For African startupsExplore the decisions

One payment.
Three decisions.

Explore the customer, the permissions and the partners behind a working product.

Adoption & pricing

What makes a customer switch?

Compare what customers pay, what competing products include and what could make switching worthwhile.

What you get back
A comparison of the offers, costs and gaps in the market.

Licensing & market access

What lets the product operate?

Find the published requirements and operators already serving the market. Identify what needs specialist confirmation.

What you get back
A map of the requirements, existing operators and open questions.

Partners & entry routes

Who makes the route possible?

Investigate potential partners, their existing relationships and the entry routes worth exploring.

What you get back
An evidence-backed view of potential routes and their unknowns.

What you get back

Findings for
your next move.

The findings, the evidence and what they mean for your options.

The findings

What we learned and how it affects the decision you brought us.

The evidence

Sources you can follow, with their strengths and limits made clear.

The unknowns

What remains unresolved and what you may need to check next.

See how we work

Free research for African startups

You build.
We investigate.

Send a few sentences about your decision.
We’ll arrange a call and agree on the research.

Send your question
Typically about a month. Timing depends on the question.Contact the desk