Dusk
Start with the need.
In this example, the household needs light and a charged phone after dark. Start with those uses, then work back to the offer.
A question we can research
Which customer needs should shape the product?
← All practicesGreen Energy / African markets
From first light to after dark
Keep the lights on.
Find the customers, payment terms and service costs
that shape your next energy decision.
Bring us your questionFree research
Explore one household’s evening Solar, wind, storage and mini-gridsFree research for African startups.
Before you install or expand
The equipment is ready. Is the market?
We research the questions that turn a promising energy product into a clear business decision.
- Demand
- Which customers need your power most?
- Payment
- What terms work for their cash flow?
- Delivery
- What will it take to serve them?
An illustrative household
Follow the power. Then the payment.
One household, one evening. Five decisions behind a pay-as-you-go service.
What you get backSwipe through the evening, or choose a moment.
Payment received
Make payment fit everyday life.
The payment arrives and this system switches on. The deposit, payment schedule and total price all matter to the offer.
A question we can research
What payment terms fit the customer’s cash flow?
Payment missed
Plan for the missed payment.
This example assumes a plan that pauses power after a missed payment. A different contract could change what happens next.
A question we can research
Who needs the power, who pays, and what happens if a payment is missed?
Service
Price the service, too.
The payment resumes. Keeping the service working also means repairs, replacements and someone to call.
A question we can research
Which customers could support the installation and ongoing service?
Connection
Check the route to market.
Before expanding, identify the permissions, network terms and local requirements for the exact project.
A question we can research
What would we need before launching in this market?
What you get back
Research you can put to work.
Where to focus
Customer segments and the needs your product could serve.
How offers compare
Prices, payment terms and alternatives your customers already have.
What to plan for
Installation, ongoing service and the requirements to enter your chosen market.
Free research for your next decision
Where next? Let’s find out.
A new customer segment, payment plan or market.
Tell us what you’re deciding. We’ll help define the research.
Free research for African startups.Contact the desk ↗